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Get found by AI, explained plainly.
Short, practical guides written for business owners. Each one ends with the free tool that does the work.
Start here · 6 min
What is AEO, and why it matters now
How AI assistants pick which businesses to recommend, and the five things you control.
Read the guideAI files · 5 min
llms.txt: the file AI reads first
What goes in it, a complete example and the mistakes that make it useless.
Read the guideStructured data · 7 min
Schema markup for local businesses
The exact properties to include, copy-ready JSON-LD and how to test it.
Read the guideGlossary
Terms you will see in your report
- AEO
- Answer engine optimization. Making content easy for AI assistants to read, trust and quote.
- GEO
- Generative engine optimization. Another name for the same idea, focused on AI-generated answers.
- AI crawler
- A bot that reads web pages for an AI company, either to answer live questions or to train models.
- robots.txt
- A file at your domain root that tells crawlers what they may read. Build one.
- llms.txt
- A plain-language Markdown file that summarizes your site for language models. Generate one.
- JSON-LD
- The format for structured data that search engines and AI read most reliably. Create it.
- Sitemap
- An XML list of every public page and when it changed. Make one.
- Citation
- A link or source an AI assistant shows next to its answer. The goal of AEO is to be one.