Grow tool · Free
Lead Value Calculator
Put a dollar figure on missed calls, slow replies and lost visitors. Then see what 24/7 capture, AI visibility and faster replies are worth to you over a year.
What your site earns
Improvements to model
Ready to win back that revenue? Get a ranked plan in two minutes, or let us run it for $99 a month.
After you calculate
How to use the result
Find your biggest leak
Compare the missed inquiry and slow reply lines. Whichever is larger is where your first fix should go.
Price the fix
The annual difference is your budget ceiling. Any fix that costs less than a month of it usually pays for itself fast.
Turn it into a plan
Share the link with your team, then build a ranked plan with the Growth Blueprint and check your visibility with the AI Visibility Scanner.
Questions
Frequently asked
How does the calculator work?
It follows your funnel. Visitors times conversion rate gives inquiries. Inquiries you miss after hours are lost. The rest close at your close rate, reduced by how slowly you reply. Customers times job value, plus repeat purchases, gives monthly revenue from your site.
Where do the industry presets come from?
They are realistic starting points for a typical small business in each industry, not benchmarks for your market. Pick the closest one, then replace each number with your own. Your real numbers always beat a preset.
Why does reply time matter so much?
Leads cool quickly. Someone who reaches out often contacts two or three businesses and books with whoever answers first. The calculator keeps 100% of your close rate for replies under five minutes and less for slower replies. You can see the exact factors under the results.
What does the AI visibility uplift assume?
It assumes 20% more visitors once search engines and AI assistants such as ChatGPT, Claude and Perplexity can read and recommend you. Check where you stand today with the free AI Visibility Scanner.
Is my data saved or sent anywhere?
No. Everything is calculated in your browser. Your last inputs are remembered on this device only, and the share link stores them in the link itself.
How do I actually recover this revenue?
Start with the Growth Blueprint for a ranked plan. Or let the Engine plan handle it for $99 a month: a custom site with 24/7 capture, AI files kept current and human support in English and Spanish.